CSCD 100: Introductory Communication Design
CONTINUING STUDIES

Introductory Communication Design

CSCD 100
Begin your design journey by building a strong foundation in visual communication principles and theory.

Tuition Fees:
$550.00

Section Dates:

Description

Begin your design journey by building a strong foundation in visual communication principles and theory. This introductory course guides you through essential techniques for crafting impactful designs, focusing on core compositional strategies such as scale, contrast, alignment, and hierarchy. You’ll explore organizational tools like grids and Gestalt theory to structure layouts that guide attention and perception. Learn how to arrange and colour design elements to create meaning, guide the viewer’s gaze, and achieve specific effects. Additionally, develop your design vocabulary to articulate creative decisions and collaborate effectively. Designed for beginners, this course requires no prior design experience or software skills.

What You'll Learn

  1. Use design vocabulary to articulate creative rationale, explain processes, and effectively communicate design decisions.
  2. Explore and apply design principles such as contrast, scale, repetition, alignment, and colour theory to organize elements and achieve deliberate visual and emotional effects.
  3. Employ Gestalt theory, grids and compositional strategies to structure layouts that effectively communicate meaning and guide visual flow.
  4. Use creative problem solving to solve visual communication challenges both independently and collaboratively
  5. Evaluate existing designs for compositional issues and propose improvements.
  6. Manipulate design elements to create or enhance meaning and influence interpretation.

Digital Badges

This course does not qualify for a digital Skills Badge.

Flexible Learning Certificate Credit

Visual Communication Design, Flexible Elective - All Pathways