Designing great experiences is one thing, delivering them is another. This course aims to equip designers with the tools and methods to create their own product development companies. Participants will learn how to develop and evaluate product/service concepts, establish a rapid iterative prototyping process and use the human-centered design process to create and test minimum viable versions of their products. The project-based course will focus on using contemporary professional methodologies to help students bring their product concepts to market in meaningful ways.