| Description (ECIAD) | This course offers an introductory exploration of
the principles and techniques behind designing
with human behaviour in mind. Understanding how
practical cognitive psychology and user behaviour
infuences and is influenced by design is a
critical skill for designers, service, and product
creators.
Throughout the duration of this course, students
will embark on a journey to discover how human
psychology, emotions, and cognitive processes
shape user experiences and drive user decisions.
This course combines lectures, hands-on workshops,
case studies, and hands-on design projects to
provide a well-rounded understanding of designing
with behaviour. Students will have the opportunity
to apply the concepts and methods learned
fostering creativity and problem-solving skills
applied to real-world design challenges. |
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