| Description (ECIAD) | Product strategy helps UX designers understand the
larger context in which their products exist,
including business goals, market trends, and user
behaviour patterns. With a strong emphasis on
real-world application, you will explore critical
elements of crafting a successful product such as
product/market fit, product differentiation, and
validation of assumptions, all within the context
of UX or product design. Through hands-on
activities, case studies, and interactive
discussions, this course delves into the process
of defining a clear product vision, developing a
value proposition, creating detailed customer
profiles, and mapping out the current customer
journey. By the end of the course, you will have a
well-rounded understanding of how to create
impactful, user-centric products. |
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