CSCD 200 S001: Branding + Identity Design

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ECIAD
SectionS001
TermSpring 2026
StatusA
DatesFeb 7, 2026 – Apr 11, 2026
LocationOnline
Meetings
  • Sat 9:30am–12:30pm — ONLN VCHAT
InstructorColette Parras
Description (ECIAD)Creating value for businesses, whether large or small, often starts with effective branding. This course explores how to connect with consumers through authentic brand strategy and storytelling. Students will design cohesive visual identities, crafting elements like logos, colour palettes, and packaging, alongside non-visual components such as taglines and tone. Through project-based learning, you will build memorable, iconic brands while effectively communicating their value. Using design thinking, mood boards, and typographic standards, develop your own distinct visual language and compile them into a professional visual standards guide. Prior experience with Adobe Illustrator is required.

Material List: Be prepared for your course. Download the material list to source and purchase your supplies before your first class.

Price(s)DMRE: $658.00
CSDB
CS TitleBranding + Identity Design
CS DescriptionDiscover the power of brand strategy and storytelling. Learn to design cohesive visual identities, logos, colour palettes and packaging.
Prior LearningTo fully benefit from this course, experience with Visual Communications and Adobe software is required.
Legacy InfoPreviously CECD 200 Branding + Identity Design
Course Hours30
Hours per Class3
Course TypeAdult
Max Students20
Classroom TypeComputer Lab
Material ListMaterials and Software
StatusActive
Roll Out TermSU25
Flexible Learning PathwayVisual Communication Design, Flexible Elective - All Pathways
Microcredential ProgramN/A
Microcertificate ProgramN/A
National ID50.0401 Design and visual communictations, general
AR CodeCSDA
Unit Code285200
Unit NameDesign Arts
Position Code4519
Area of StudyDesign Arts
DisciplineCommunication Design
LevelIntermediate
Age19 years +
Skills BadgeN/A