This advanced studio course examines the role of the designer as art director. Students are introduced to the visual elements of art direction as well as the conceptual processes of creating visual imagery for specific communication objectives that use the elements and principles of communication design as their scaffold. By working through the key stages of a professional art direction project, students plan, generate and edit imagery for concepts which represent an interpretation of a client brief. Course content involves the use of photography, typography, graphics, and illustration as design elements.