CSPD 205: Effective Communications through Storytelling
CONTINUING STUDIES

Effective Communications through Storytelling

CSPD 205
Develop your unique storytelling voice to craft compelling narratives for digital, visual and spoken platforms that connect with diverse audiences and inspire action.

Tuition Fees:
$485.00

Section Dates:

Description

This course equips learners with the tools to craft compelling narratives across various mediums, including creative presentations, digital platforms, and public speaking. Students will explore the fundamental elements of storytelling—such as character, plot, and setting—while learning to adapt their stories to engage diverse audiences. The course emphasizes the power of personal, fictional, and brand storytelling, focusing on emotional resonance, empathy, and ethical considerations. By the end of the course, students will be able to craft and communicate their narratives with confidence, drawing from their unique voices to inspire, influence, and encourage thought across various fields.

What You'll Learn

  1. Identify essential elements of storytelling, such as character, plot, setting, and theme.
  2. Explain the role of storytelling across different mediums and platforms.
  3. Examine various narrative structures, including the hero's journey and the three-act structure.
  4. Evaluate the emotional impact of a story and its ability to engage an audience.
  5. Craft a personal narrative using storytelling frameworks and techniques.
  6. Develop a compelling brand story that reflects core values and resonates with target audiences.
  7. Prepare and deliver a storytelling presentation that engages an audience through effective public speaking and performance strategies.

Digital Badges

When you successfully complete this course, you will earn a digital Skills Badge. This badge can be shared on social media (like LinkedIn) to showcase your skills to employers.

Badges are issued through Accredible, a full-service digital credentialing solution:
How to access your credential.

All personal information is collected by Emily Carr University of Art and Design (ECU) under the authority of Section 26(c) of the British Columbia Freedom of Information and Protection of Privacy Act, R.S.B.C. 1996, c.165. For Continuing Studies courses that lead to digital credentials, ECU will share your name, email address, and student ID number with Accredible after successfully completing the course. Read more about Accredible’s security and privacy policies:
Accredible Privacy Policy.
Questions about the collection of your personal information can be sent to privacy@ecuad.ca.

To opt out of receiving a digital credential through Accredible, please complete and submit the
Digital Badge Opt-Out Form.

Flexible Learning Certificate Credit

Flexible Elective - All Pathways