ECU Brand
At Emily Carr University of Art + Design, creativity is more than a practice. It’s a catalyst for change — and a way of seeing the world with curiosity, care and bold imagination.
Our brand reflects the energy of a community where ideas take shape, futures are imagined and creative work makes an impact. This page introduces the ECU brand and provides resources for media, partners and collaborators who share our creative vision.
For official brand assets, boilerplate language or media inquiries, contact communications@ecuad.ca.
Visual Identity
Our visual identity captures the energy, experimentation and diversity of ECU’s creative community. It is bold, flexible, and grounded in who we are, while making space for where we are going.
- Logo: A clean, contemporary wordmark that adapts across platforms and media.
- Colours Palette: A vibrant and expressive range that reflects the boldness of creative practice. Our primary palette includes pink, lime, turquoise, indigo, yellow, orange, red, purple, and black.
- Typography: Our primary typeface is F37 Jagger, chosen for its clarity and accessibility.
Voice + Tone
The way we speak reflects the way we create.
Our voice is clear, warm and purposeful. We write the way we speak: with intention, curiosity and care. Language is one of the most powerful ways we connect. Whether introducing a new initiative, celebrating student work or sharing a research breakthrough, we aim for communication that is thoughtful, human and inspiring.
What defines our voice:
- Clear, not clinical
- Warm, not casual
- Curious, not quirky
- Inclusive, not generic
- Bold, not boastful
Brand Guidelines
Our brand is a system that supports recognition and trust. When we are consistent in aligning how we look and how we sound, we strengthen our message and make space for others to join the conversation.
For guidance on logo use, colour values, typography and more, refer to our ECU Brand Guidelines.
Have a question or need help applying the brand? Contact communications@ecuad.ca.
Useful Information
About Emily Carr University (Boilerplate)
Emily Carr University of Art + Design (ECU) is where creativity meets practice. As Canada’s leading art and design university, ECU offers hands-on, practice-based learning that equips students to experiment, take risks and drive innovation.
Since 1925, ECU has championed bold ideas and emerging talent through a close-knit, interdisciplinary environment that connects students with award-winning faculty, cutting-edge facilities, studio spaces and real-world opportunities. Based in Vancouver, ECU serves more than 2,400 undergraduate and graduate students, with thousands more engaged through continuing studies.
As we celebrate a century of creative leadership, we continue to ask what art and design can make possible. 100 years in the making, we are shaping what comes next.