Creating value for businesses, whether large or small, often starts with effective branding. This course explores how to connect with consumers through authentic brand strategy and storytelling. Students will design cohesive visual identities, crafting elements like logos, colour palettes, and packaging, alongside non-visual components such as taglines and tone. Through project-based learning, you will build memorable, iconic brands while effectively communicating their value. Using design thinking, mood boards, and typographic standards, develop your own distinct visual language and compile them into a professional visual standards guide. Prior experience with Adobe Illustrator is required.

Contact Hours

30 course hours (3 hours per class)

Prior Learning

To fully benefit from this course, prior experience with Visual Communication and Adobe Software is required.

Courses offered that meet Prior Learning Requirements

Tuition + Materials

Tuition is $658.00. Download your detailed materials list before your first class.

Course Format

Course offering is available either online synchronous (VCHAT) or on campus (GNWC). View schedule for current and upcoming formats.

Questions?

Find answers to the most frequently asked questions on our Registration Policies page.