Visual Identity

Our Brand Guidelines include the complete rules about logo and wordmark use, font and colour specifications.


Our visual identity is for official university communications. Students, staff and faculty are not permitted to use the identity to promote themselves or their work without consent of the Communications Officer. Email communications@ecuad.ca to request.

Most desktop monitors and printers are not calibrated to give accurate colour match. Please check with the Communications + Marketing department if you have any questions regarding the colour reproduction of branded materials.

Download and review the ECU Brand Guidelines to assist you in making the best possible decisions for developing communications materials.

Download the ECU logos here.

Primary Logo

The primary logo should be used in every application unless pre-approved by the Communications+ Marketing department. Only use the colour logo over black or white backgrounds and ensure it contrasts with the text colour.

Primary Monochrome Logo

Use the black and white logo over solid colour backgrounds. When placing the logo over photography, use discretion to ensure that the logo is readable.

Wordmark

Please contact the Communications + Marketing department to discuss using this version of the logo.

For more detailed usage requirements, please reference the ECU Brand Guidelines.

Download the ECU avatars here.

Our brand typeface is F37 Jagger. It’s a clean, simple and highly accessible sans serif with quirky kicks and curves. When F37 Jagger is unavailable, please use Aptos, a system font that should already be installed on your computer.

Jagger should be used for all external and high-level internal communications when possible. Contact the Communications + Marketing department for access to this typeface under our license. 


Photography is our primary focal point but shapes can be used as a secondary mechanism to create bold compositions and occasionally crop imagery. While at a smaller scale, repeated shapes can form patterns.

To access our shape library, contact the Communications + Marketing department.

We use photography as our primary means of engaging with our audiences and to capture the experience of studying and working at Emily Carr University.

To ensure we authentically and accurately represent Emily Carr University we have identified four image themes; people, culture and community, practice and art, that should be adhered to when commissioning photography.

In our Brand Guidelines, you will see a curated selection of aspirational images that are diverse in race, culture, gender and age that act as guide to ensure all photography captures a true representation of life at ECU.

Visit the Photo Library.

You can find branded assets, like poster templates, PowerPoint templates, letterhead, video assets and more at the ECU Communicators' Toolkit. Access is limited to current ECU faculty and staff.

Visit the Communicators' Toolkit.